Charles Spence,Betina Piqueras-Fiszman: The Perfect Meal: The Multisensory Science of Food and Dining

The Perfect Meal: The Multisensory Science of Food and Dining


Description

The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience. Examples are: * the colour of the plate (visual) * the shape of the glass (visual/tactile) * the names used to describe the dishes (cognitive) * the background music playing inside the restaurant (aural) Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

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Author: Charles Spence,Betina Piqueras-Fiszman
Number of Pages: 424 pages
Published Date: 03 Oct 2014
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781118490822
Download Link: Click Here
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